The email blasts are arriving daily, advertisements of the various conferences. The theme for most are identical. Showcase, music competition, learn the music business from the experts, how to get played on the radio and a gala to send you home with memories.
Artists need and should expect more. The next time you register for a conference, you should ask yourself, will there be a chance for true networking? Are important people invited just to draw you in?
The classes and panels, filled with the same promises or will there be a commitment to help you get your music the exposure you need, radio? One thing to try when someone in radio accepts your project for consideration, ask if you can call them in the next few days and see the response.
To the Artists, everyone cannot be an idol, you should not desire to be one anyway, you should desire fairness in your music business journey. You should also know that records labels are not looking to sign you, they are having a hard time themselves.
Just last week black radio said that if they have to pay a performance fee for radio, they would not play new artists or most well known artists. This part of the conferences agenda is not as valuable as you think. Radio information at a conference is a big deal. Since radio play is at a premium the showcase and competitions are pushed more.
Evaluate wisely, seek and you will find other marketing opportunities for your ministry, stop falling for the same old same old.
Would love to hear your thoughts, just say what's on your mind. I am a friend.
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